I first came to Hyderabad in 2009, as a researcher in the Indo-German cooperation project “Sustainable Hyderabad”. My task was to find out about organic food marketing in Hyderabad and Secunderabad.
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We are organic farmer not organic food product businessman so You can easily understand basic difference between us . We are traditional farmer from our forefathers. We want to aware people about organic food benefits and chemically contaminated food ( excessive amount of uses chemical fertilizer and pesticides) adverse effects on body.
You know Punjab is highest pesticide and fertilizer using state in India You can easily see adverse effects on Punjab people . The Cancer train only runs between Punjab and Bikaner ( Where regional cancer treatment and research institute situated ) no where else what is the reason? I am asking You ? I will answer You through the my own research and documentaries specially on this topic for You.
Today’s every man want to get more benefit so that like our farmers who is unknowingly using excessive amount of pesticide and that food is coming in our daily family diet and that food customer unknowingly using that food without know ” In which condition that food is grown for us. ” So We introduce our food range because We know customer not have time to research on food that want overall result for there health and progress but We want give few minutes for our video section so You can see how We are different from others.
Our India’s North East state Sikkim is become first State that take final decision for become first state that is complete organic food state . Govt of Sikkim has already set up a broad target of making Sikkim largely organic by 2015. Under this initiative, state will need to make all out progress in all sectors. See not a one farmer, not a farmer community the whole state take major never ever before decision for become organic crop growing state.
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We are organic farmer not organic food product businessman so You can easily understand basic difference between us . We are traditional farmer from our forefathers. We want to aware people about organic food benefits and chemically contaminated food ( excessive amount of uses chemical fertilizer and pesticides) adverse effects on body.
You know Punjab is highest pesticide and fertilizer using state in India You can easily see adverse effects on Punjab people . The Cancer train only runs between Punjab and Bikaner ( Where regional cancer treatment and research institute situated ) no where else what is the reason? I am asking You ? I will answer You through the my own research and documentaries specially on this topic for You.
Today’s every man want to get more benefit so that like our farmers who is unknowingly using excessive amount of pesticide and that food is coming in our daily family diet and that food customer unknowingly using that food without know ” In which condition that food is grown for us. ” So We introduce our food range because We know customer not have time to research on food that want overall result for there health and progress but We want give few minutes for our video section so You can see how We are different from others.
Our India’s North East state Sikkim is become first State that take final decision for become first state that is complete organic food state . Govt of Sikkim has already set up a broad target of making Sikkim largely organic by 2015. Under this initiative, state will need to make all out progress in all sectors. See not a one farmer, not a farmer community the whole state take major never ever before decision for become organic crop growing state.
While organizations in the grassroots organic movement have been very strong and active in rural areas for decades, organic food started to become more readily available in cities only in the last few years. New organic shops, online retailers, farmers’ markets and consumer initiatives have started to come up almost on a monthly basis now. Most supermarkets now also sell an organic range, at least in some of their outlets. In that sense it has been an exciting time to research this topic and witness the dynamic development of the sector.
From looking only at the organic sector of Hyderabad, we decided to extend our research to include two larger and more developed organic markets – Bangalore and Mumbai. The idea was to find out about challenges that people in the organic sector face with regard to marketing, to look at successful models that manage to bring organic food to the people, and to share their lessons with other initiatives. We also tried to get an overview of the domestic market for organic products in cities, for instance how much organic food is being sold, and who are the stakeholders involved in that. So for that I visited many companies and retail outlets in Bangalore, Mumbai and Hyderabad during 2011 and 2012, and interviewed a wide range of people involved in some way in marketing of organic food.
One of the most fun parts of my research was to do sample all the interesting organic food products that I came across. Often it didn’t even feel like work at all – more like an exciting shopping safari, trying to find the nicest food! But apart from that, I most enjoyed talking to the people I interviewed. I felt lucky to meet so many people who are extremely passionate about their work. I realized that it is not always easy or financially very rewarding to run an organic business, but the people involved in organic stores, producer companies, NGOs or consumer initiatives have an enormous amount of commitment to their work, and built a great wealth of successful and sustainable marketing initiatives.
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